The need to use a product management tool to increase productivity and reduce the working process has never been greater! PIM or Product Information Management is a comprehensive software package that allows you to centralise the information gathered from all distribution channels. But wow does it work?
What is PIM?
PIM is a fairly recent system that enables product data to be centralised. Indeed, all the information is grouped together in a single software package which ensures consistency and efficiency. The data entered is also updated in real time, so there is no risk of duplication. All you have to do is connect to the PIM to find all the information you need.
PIM also allows you to import, export and synchronise data. Therefore, all information is available on any channel. Last but not least, it saves a lot of time and can become a powerful decision-making tool. Thanks to PIM, you can therefore distribute the right information at the right time and on the right channel.
When to implement a PIM solution?
Not all companies need a PIM tool. But in some cases, it is necessary to guarantee the quality and reliability of information. For example, it is strongly recommended to implement PIM if the company sells a wide variety of products and services or uses more than one channel (physical shop, e-commerce, etc.). This way, managers will have access to consistent information at all times.
The use of a PIM solution allows you to save time and money since the whole management process is simplified. Finally, this tool can become a big advantage if you are struggling to stand out from the competition.
Centralising your product information: which PIM type to choose?
There are three types of PIM. The classic PIM system is dedicated to professionals who wish to manage product content ranging from the simplest to the most complex ones. There is also the marketing PIM system which, in addition to the basic functions, includes digital asset management, automated processes, etc. Finally, there is the commerce PIM system which has the usual functions as well as marketing options and integrated solutions for managing promotional offers, B2B portals, etc. It is thus safe to say that the choice will depend on the specific needs of the companies.