Every company uses more than one tool to manage their business efficiently so they can save time and move forward more quickly with each task. Production can then increase, provided they do not get lost in all the pieces of sftware used. This is why it is recommended to centralise your information in one tool. Here is how it’s done…
Using PIM (Product Information Management)
Within a company, product information is scattered in several sources of information: ERP, CRM, Excel files, etc. This dispersion of data increases the risk of errors and slows down the work of each of your employees: time spent searching for product data, duplication, use of incorrect files, input errors, etc.
The PIM features allow you to maintain a reliable version of your product data and reduce the risk of errors in the information you provide to the customer since product information is centralised, automatically updated and verified before being published on all your channels, whether print or digital. To that end, you can visit goaland.com whose purpose is to provide you with effective solutions.
The benefits of PIM
Today, the ability to launch a product or range in a quick manner has many benefits; strengthening a market position, gaining new market share or accelerating the renewal of an offer, etc. Time-to-market is an crucial element to your marketing and sales strategies.
However, managing a company’s product data often requires long and tedious processes that slow down time-to-market. The use of a PIM solution facilitates the work of the Product and Marketing teams by centralising product information, automating recurring tasks, etc. With PIM, your teams gain autonomy and efficiency on low added value tasks.
Contextualisation of product data
Irrelevant or incomplete product information can create friction in the customer journey. 33% of consumers may not make a purchase if the price on an online store is only listed in a foreign currency.
By contextualising product information, you provide the consumer with the right information, in the right place, at the right time. In order to provide a seamless shopping experience, companies need to tailor their product data to each context. This may mean adapting to the time of purchase or the location of the customer when visiting your website.