Business development

Starting a business & going into business

A most attractive idea, the creation or takeover of a business is a winning professional activity regardless of the sector of activity. The first step in launching a business is to define the project according to your desires and the needs of the market. A market study is indeed necessary to get a clearer idea of business management. And whether you decide to create a commercial company, a start-up, a private enterprise, an SME or a VSE, it is necessary to draw up a business plan, well before choosing your legal status and your marketing strategy.

Implementing an MIP

Business Development

Implementing an PIM

With customer management and lead satisfaction at the heart of its activities, the use of PIM software is a must. With Product Information Management, all product information is centralised on a single platform, providing a better customer experience and optimised project management. A specialist like Goaland helps companies to choose the right PIM solution for their customers. With PIM software in hand, it becomes easier to create more detailed product pages and descriptions, an alternative that is more than essential for business development and turnover.

Business & startup creation: the ultimate guide!

Business keys

The biggest challenges for entrepreneurs and business leaders

A successful professional career is the dream of every entrepreneur and business leader. To achieve this, you have to give it your all and overcome all the challenges in your path, sometimes requiring an executive coaching session with a business coach. A little help at the right time is never a bad thing.

Company domiciliation

Company domiciliation

Domicile your company in a business premises or personal home.

Managing your teams

Managing your teams

The executive coach helps you learn how to manage your teams and associates.

Managing your business

Managing your business

The management of SMEs and VSEs relies on the skills of managers and executives.

Business keys
Managing your accounts

Managing your accounts

Optimise payroll and cash management with a chartered accountant.

Doing business online

Doing business online

EURL, SASU, SARL or SAS, getting into e-commerce increases your visibility.

Business financing

Business financing

Find new sources of participatory funding.

Corporate Coaching

Getting support for a successful
online business

The success of a business depends on many parameters that are not always easy to identify. Thanks to business coaching, managers benefit from external help in analysing projects and actions, and in defining the objectives, means and resources required to make decisions.

Promote your activities & website

Following a detailed market analysis, an innovative company must offer product and service models that stand out from the competition. Executive coaching takes stock of this in order to find better alternatives for promoting its activities and its website. The creation of a personalised website, the choice of theme, the company name, the software to be used and the business plan are all elements that need to be defined under the eye of an expert in coaching.

Securing your electronic transactions

Electronic transactions are a common currency for businesses operating online. However, pishing, identity theft, theft, cybercrime lurks behind dubious partners and fraudulent sites. It is necessary to secure your electronic transactions to protect your turnover. There are currently a multitude of secure payment solutions available on several levels: site verification, behavioural analysis, fraud detection, terminal security, and flawless authentication.

Corporate tax management

Taxation is a major component of a company of any size and governs a large part of its professional activities. Depending on its legal form and social regime, the authorities define a percentage of its profits to be taxed or not: IS (Corporate Tax) or IR (Income Tax). The company must meet an accounting obligation under the normal real regime or the simplified regime depending on the scale of its activities, in addition to its contribution to the financing of the CET, CVAE, CFE.

The benefits of sponsorship for a company

To get their business off to a good start, more and more French companies are interested in sponsorship. Now indispensable for boosting communication campaigns and turnover, this alternative offers considerable advantages for developing one’s activities. Regardless of the tax regime, sponsoring allows you to improve your image in general, to reach more leads, to acquire new customers, to extend the visibility of your products and services and to benefit from interesting tax advantages.

Marketing strategy

Marketing strategy

How to optimise your omnichannel strategy?

The challenge of optimising an omnichannel strategy is to choose the right tools such as PIM or ERP software to centralise data and automate all marketing actions. It will then be necessary to create a climate favourable to good customer relations with the aim of perpetuating its brand image. Also, thanks to workflow systems and instant messaging, it becomes easier to eliminate marketing silos and to constantly evaluate the evolution of performance.