Power up Internet advertising through CEPAC, the lawyer marketing company
May 12, 2008
Florida: Lawyer marketing company, CEPAC, invites law firms of any specialization to explore new horizons through the internet. Tap into an undiscovered market through cyberspace where virtual marketing wins commercial and business wars. Lawyers can now gain prominent visibility on Google, Yahoo & MSN using the CEPAC’s tried and true internet marketing packages for search engine marketing.
CEPAC, the full service lawyer marketing and advertising company, offers special custom website designs embedded with state-of-the-art content management system that helps the lawyers upload, edit, and update their websites without external interference at their own time and convenience. CEPAC, through the SEO techniques makes sure that the attorney’s websites maintain top rankings search engine rankings.
Internet marketing mediums include but are not limited to:
a) Search Engine Optimization (SEO)
b) Pay Per Click (PPC)
c) Social marketingHaving a strong web presence closes the gap between the client and the attorney and if the web presence is not visible, chances are the client walks on to the competition.
CEPAC makes sure that its clients get maximum internet visibility and more business at an affordable cost.
To learn more on CEPAC’s internet marketing for lawyers visit: http://www.cepacusa.com/internet-marketing.htm
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The Law of Music: What Every Musician (and Lawyer) Needs to Know About Music Law
October 22, 2007
The music that rings from the souls of Texan musicians is as rich and diverse as
The event will discuss all of the many details involved in music law in the state of
- Legal aspects of working as a solo artist and with a band
- What agreements are necessary between band members?
- Legal issues of working and recording with young artists
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Texas - Selecting songs to record – beware unsolicited material
- Agreements with studio musicians – work for hire?
- Arrangements and agreements with recording studios
- Arrangements and agreements with labels and managers
- Other suggestions
The following speakers will appear to talk on various topics of music law:
Linda Septien - Septien Entertainment Group (Addison) - www.theseptiengroup.com Working with young artists/minors, parents, contracts, production, marketing, touring
Tamera Bennett – Bennett Law Office / Farm to Market Music www.tbennettlaw.com / www.farmtomarketmusic.com
Music licensing lawyer, copyright administration, etc.Casey Monahan - Director,
www.enjoytexasmusic.com The Texas Music Office serves as the information clearinghouse and promotion office for the
Craig Barker – www.craigbarkerlaw.com –
The Music Law Boot Camp will be held at Poor David’s Pub, 1313 S. Lamar Street, Dallas, Texas 75215 on Friday, October 26, 1:00 – 5:00 p.m. The cost is $35 for lawyers (about 2.0 hours CLE) or $20 for non-lawyers (students, Dallas Songwriters Ass’n, etc.)
Blog Sponsor: Lawyer Marketing Firm |
Google Trumps All Other Law Firm Directories – Bar None
October 19, 2007
The legal field is a cut-throat industry. There are so many attorneys vying for the next big case that will make them a force to be reckoned with. However, attorneys have gone from being the hunter…to the hunted. Lawyers are constantly enticed to list their names with the loads of law firm directories on the Internet. With the daunting amounts of marketers trying to bulk up their directories, lawyers can quickly become frustrated and give up all together. After all, there is always a bottom line—how much does it cost and how effective will the listing ultimately be?
A simple question has a simple answer: Google is a treasure trove for powerfully advancing your search engine status in today’s fiercely competitive electronic world. The explanation for this finding is even easier to explain. Prospective clients use Google to conduct everything from research to phone and address searches. This alleviates the need for a lawyer to list their firm in the Yellow Pages.
According to new study from Compete.com, in September 2007, Google’s portion of web searches was a staggering 67%, up from 54% just one year prior. These results virtually eliminate the use of Yahoo, with a weak of 19% of all web searches, and MSN coming in by a thread at 9%. Ask.com has a feeble 3.6% of web searches.
All those stats could be confused for just a bunch of number, until you put the numbers with the percentages. According to the study, the total number of searches conducted online is about 7.8 billion per month. With Google’s 67% of the total searches, it is hardly necessary to argue their prominence on the web.
In the modern-day maze of law firm directories and marketing schemes, a lawyer’s smartest, most calculated decision would be to optimize on Google.
By: CEPAC USA - Lawyer Marketing Firm
Lawyer Marketing Consultant Rene Perras using Google Latent Semantic Indexing
September 25, 2007
Google introduces yet another effective method of assigning search engine rankings to quality websites. This time big daddy employees latent semantic indexing to judge websites and rank them on the search engine results. This leads to one thing that Google has always wanted to do – give more relevant search results and provide more quality.
In latent semantic indexing web pages are weighed in context with the whole website, judging the relevance of web pages, its content and also measuring the relevance of overall theme. This is more effective and natural strategy of reviewing websites.
The webmasters who have spent time on created keyword rich content would not go to waste but the optimization process now needs more depth and better organization of web pages along with originality and the overall correlation of the website.
While looking at Google’s current system of evaluating websites, we see that site that have inbound links and are keyword rich get high place in search results. In bound links carried a lot of weight. This resulted in penalizing of websites that had few inbound links and had less density of keywords, though these web pages had original, relevant and fresh content. Some websites took advantage of this system and got links for link farms and also stuffed their content with keywords, such websites got better search engine rankings.
Now with less emphasis on inbound links and with more importance on the website and its content, the hard work of webmasters who believe in creating informative, original, meaningful content rich websites will bear fruitful results as they would see their websites showing better results. Law firm gain from this strategy. Since most legal web sites are well written and don’t rely on borrowed content a smart lawyer marketing company can achieve good rankings are conversions for law firm. While many Law firm marketing firms exist this small Lawyer Marketing company has achieved page 1 ranks for trial lawyers in Chicago, New York, LA, Boston to name the name few markets. Read more
CEPAC Lawyer Marketing 101 - The Future of SEM/SEO for Hispanic Markets
August 23, 2007
The Hispanic population is among the fastest growing populations in America. In major cities such as Dallas, Texas, this group comprises over 50% of the total population. So why is this market continuously overlooked?
There’s a paucity of marketing research that deals with asking Hispanic Americans about products or services they desire, or even the best means of identifying and catering to their needs. Too many marketers allow misperceptions, such as there being no special needs or wants of this group, to improperly influence their business decisions. But no matter how you slice it, pie is still pie.
The Future of Search Engine Marketing for Hispanic Markets
There’s a big future for search engine marketing, as well as search engine optimization for Hispanic markets. It is a well-known fact that Internet marketing is one of, if not the most effective means for marketing to mass groups. Integrating this means of promotion into competitive marketing strategies for one of the most dominant ethnic groups in America is sure to spell success.
The Hispanic market has heavy influence on every industry that exists, ranging from health care to fashion. Being a unique market with unique responses, traditional advertising and promotion may not always be as effective. When it comes to marketing to different groups, one size does not suite all. It is important to consider targeting bilingual search engines as well as implement proper segmentation for research campaigns.
The Importance of Search Engine Optimization - Lawyer Marketing Perspective
Search engine optimization is a method used to increase the page ranking for a website listed on popular search engines such as Yahoo, Google, and MSN. Web page content is formatted to get the attention of directory indexing tools that select which sites are ranked first. Search engine optimization is an important tool for increasing traffic to a website, or the number of potential customers or clients.
Optimizing for Hispanic Markets
Optimizing for Hispanic markets means tailoring marketing strategies to include what appeals to a group with nearly $600 billion in buying power in the U.S. alone. Means of optimizing websites for Hispanic markets could include the use of more than one language in content paragraphs, creative design and graphics, and improving accessibility.
Understanding the future of the impact the Hispanic market on America’s economy means understanding greater profitability and more effective marketing all the way around.
Download CEPAC Lawyer Marketing 101
The Benefits of Search Engine Optimization for Lawyers
July 11, 2007
The impact the technological revolution has had on service industries everywhere is virtually impossible to measure. Practices of all types, especially legal, one of the most relevant service industries for present times, rely heavily on the use of Internet based technology for client recruiting as well as communicating pertinent information and ideas to the general public.
The Internet has become more than simply a useful tool for lawyers. In regards to marketing and service promotion, it has become the number one resource used today. But, as with every rewarding case win, the key to effective use of Internet marketing lies in search engine optimization.
Why SEO is Important for Legal Marketing
Gone are the days of phone book look ups. Now, when a person is in need of legal resources, whether it be lawyer retention, or legal information, they turn to Internet research. Most individuals in need of legal services do not have immediate access to a lawyer or firm. Most have to research in order to find someone. Internet keyword searches are one of the most popular means of matching people with their needs for modern times. When conducting an Internet search, studies have shown that individuals have a tendency to only view the first page of their result listing before switching to a different keyword search. That makes ensuring that a website receives a first page ranking extremely important.
Search engine optimization is the most effective means of getting a web page to be the first to display in a list produced from a keyword search on popular search engines such as Yahoo, Google, or MSN. The tool is an important feature for website development as well as maintenance. Search engines index websites largely based on what people search for, and effective optimization integrates relevant key terms into website content.
SEO Gives Lawyers the Advantage
Search engine optimization gives lawyers an advantage by ensuring that their name and practice are the first to be found in Internet searches. More importantly, it improves website visibility and significantly increases website traffic. In other words, SEO brings a steady flow of potential clients to one’s legal practice. Why waste time with a website that does not work for you? Just ask yourself: Does my website really work for me? Is it bringing me clients? Is it giving me the visibility I deserve? If you have to think about it, then maybe it’s time for a change. Implementing an SEO marketing strategy will make the answer yes for all of these.
Auhor: Q Zaman for Law firm marketing company
Lawyer Marketing study reveals victims use internet searches.
May 28, 2007
According to a recent study, more than ninety percent of all accident victims who sue for medical malpractice, or who seek legal redress for injuries caused by defective products, work site accidents, or harm caused by someone else’s negligence, are influenced in their choice of law firm by media advertising and the results of internet searches.
Advertising on television tops the list of attention-getters for personal injury law firms, followed by ads in newspapers and phone directories. Billboards located on major commuter roads and intersections throughout the U.S., and advertising on buses and subways in cities like New York City and Washington, D.C., help build brand awareness for trial attorneys and their firms, as does advertising on radio.
A more recent phenomenon, according to the study, is the almost universal use of the internet by people looking for a trial lawyer.
“In all of the focus groups we have conducted lately, respondents have talked about their reliance on the internet to find information about lawyers who can handle their case,†explained Kevin Quinlan, whose agency, CEPAC, Inc., conducted the study.  “The internet is replacing the Yellow Pages at the directory of choice,†Quinlan said.   CEPAC, Inc, based West Palm Beach, Florida, specializes in advertising and website development for the legal services profession. For more information go to Lawyer Marketing Firm CEPAC, INC
