Google Trumps All Other Law Firm Directories – Bar None

The legal field is a cut-throat industry. There are so many attorneys vying for the next big case that will make them a force to be reckoned with.  However, attorneys have gone from being the hunter…to the hunted. Lawyers are constantly enticed to list their names with the loads of law firm directories on the Internet. With the daunting amounts of marketers trying to bulk up their directories, lawyers can quickly become frustrated and give up all together. After all, there is always a bottom line—how much does it cost and how effective will the listing ultimately be?

A simple question has a simple answer: Google is a treasure trove for powerfully advancing your search engine status in today’s fiercely competitive electronic world. The explanation for this finding is even easier to explain. Prospective clients use Google to conduct everything from research to phone and address searches. This alleviates the need for a lawyer to list their firm in the Yellow Pages.

According to new study from Compete.com, in September 2007, Google’s portion of web searches was a staggering 67%, up from 54% just one year prior. These results virtually eliminate the use of Yahoo, with a weak of 19% of all web searches, and MSN coming in by a thread at 9%. Ask.com has a feeble 3.6% of web searches.

All those stats could be confused for just a bunch of number, until you put the numbers with the percentages. According to the study, the total number of searches conducted online is about 7.8 billion per month. With Google’s 67% of the total searches, it is hardly necessary to argue their prominence on the web.

In the modern-day maze of law firm directories and marketing schemes, a lawyer’s smartest, most calculated decision would be to optimize on Google.
 

By:  CEPAC USA - Lawyer Marketing Firm  

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