Lawyer Marketing Consultant Rene Perras using Google Latent Semantic Indexing

Google introduces yet another effective method of assigning search engine rankings to quality websites. This time big daddy employees latent semantic indexing to judge websites and rank them on the search engine results. This leads to one thing that Google has always wanted to do – give more relevant search results and provide more quality.

In latent semantic indexing web pages are weighed in context with the whole website, judging the relevance of web pages, its content and also measuring the relevance of overall theme. This is more effective and natural strategy of reviewing websites.

The webmasters who have spent time on created keyword rich content would not go to waste but the optimization process now needs more depth and better organization of web pages along with originality and the overall correlation of the website.

While looking at Google’s current system of evaluating websites, we see that site that have inbound links and are keyword rich get high place in search results. In bound links carried a lot of weight. This resulted in penalizing of websites that had few inbound links and had less density of keywords, though these web pages had original, relevant and fresh content. Some websites took advantage of this system and got links for link farms and also stuffed their content with keywords, such websites got better search engine rankings.

Now with less emphasis on inbound links and with more importance on the website and its content, the hard work of webmasters who believe in creating informative, original, meaningful content rich websites will bear fruitful results as they would see their websites showing better results. Law firm gain from this  strategy. Since most legal web sites are well written  and don’t rely on borrowed content a smart lawyer marketing company can achieve good rankings are conversions for law firm.  While many Law firm marketing firms exist  this small Lawyer Marketing company has achieved page 1 ranks for  trial lawyers in Chicago, New York, LA, Boston to name the name few markets.

Latent Semantic Indexing is now the answers to Google’s quest of putting an end to this madness. As Google realized the facts and now have adopted LSI to revaluate the overall content of website for relevance, study the over all theme and also give due importance to web pages that have fresh good quality content, even if it means to give due importance to new websites and help them to get better search engine rankings. The emphasis, here, is to facilitate the surfers during their search. This means that the people keying in the keywords would get the best search results.

If you are a lawyer needing to  get FREE Consultation speak to Rene Peras /  - Lawyer Marketing Consultant @ CEPAC.com or call CEPAC at: 561-653-3266

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