Lawyer Marketing study reveals victims use internet searches.

According to a recent study, more than ninety percent of all accident victims who sue for medical malpractice, or who seek legal redress for injuries caused by defective products, work site accidents, or harm caused by someone else’s negligence, are influenced in their choice of law firm by media advertising and the results of internet searches.

Advertising on television tops the list of attention-getters for personal injury law firms, followed by ads in newspapers and phone directories. Billboards located on major commuter roads and intersections throughout the U.S., and advertising on buses and subways in cities like New York City and Washington, D.C., help build brand awareness for trial attorneys and their firms, as does advertising on radio.

A more recent phenomenon, according to the study, is the almost universal use of the internet by people looking for a trial lawyer.

“In all of the focus groups we have conducted lately, respondents have talked about their reliance on the internet to find information about lawyers who can handle their case,” explained Kevin Quinlan, whose agency, CEPAC, Inc., conducted the study.   “The internet is replacing the Yellow Pages at the directory of choice,” Quinlan said.    CEPAC, Inc, based West Palm Beach, Florida, specializes in advertising and website development for the legal services profession.  For more information go to Lawyer Marketing Firm CEPAC, INC

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